There are CEOs that are not salesmen. However, the truly good ones have something of a salesman that makes them irresistible. Like the rattlesnake, they look you in the eyes and you know that you are in their hands. They have practiced this with their team since it formed. In fact, the first big sale/trap… 
has been made on their own team members who, on many occasions, have left well-paying and more secure jobs to join the adventure of creating a company with them.
Therefore, enthusiasm is one of the key characteristics of a winning team and this happens because the CEO has them completely convinced that they are going to win. Is this essential or desirable?
It is desirable, but when coated with a good degree of realism. They are completely convinced of the impossible, those who have conquered their team and do not notice the means for achieving the project. Many of them fail because of this lack of realism. Others, the realists, know what they can achieve, know the problems, and dedicate themselves to removing the problems that keep them from advancing.
A good leader is the greatest asset of a company.
Translated by Babelic.com
