The growth of publicity online is unstoppable. Does this mean that there could be a new “boom” of Internet companies solely financed by publicity. No way…
The problem online is that publicity media grow like mushrooms and they exist in 21st century companies with dozens of employees and consistent means and one-man companies who are ready to sell access to their clients -normally few- at almost any price since they are only looking for a salary and self-employment.
This, unfortunately, is not easily changed since every day there are dozens of new media of all quality levels. The publicity market is going to change substantially in the next 5 years and the Internet pie will grow significantly, but the hybrid models, where you pay for certain premium services, will continue to be the favorites of investors, over all in markets that, like Spain, cannot provide hundreds of millions of users to a successful site.
Translated by Babelic.com
