There are many Internet businesses, overall B2Bs, which do not need money but sales. If you have a great application you have sold to two clients and are looking for money so that an investor can facilitate investment in marketing, you are making a mistake. In reality, what you need is someone on your team who takes charge of the sales and who, where you have sold 2, will sell 20 and make the company profitable in no time.
The investor looks for growth that, in the B2B, is not achieved easily and requires a concept test with a market sample with certain relevance. Looking for investment beforehand is a waste of time that doesn’t help anything because the investor doesn’t see where the opportunity is until he has a clear demonstration of it with a significantly high market share, as to make it an acceptable reference.
The problem usually lies in the application developers who don’t have commercial experience and want to “buy” a team instead of coming to an agreement with a good business that turns into a co-entrepreneur with them. As always, technicians place a lot more importance on the application and their technology than the fact that they need a Commercial Director to plan and manage sales. They think you hire one -if you have money- but are not prepared to give them a piece of the pie.
Big mistake.
Translated by Babelic.com
