The theory is very attractive. I´m passing through the city, it´s time to eat and dozens of restaurants in the area around me know that I am thinking about eating. Some even know my eating preferences and are ready to make a special price for me if I eat in their establishment.
Suddenly, I receive a message with an offer for a German pork shank with sauerkraut at a price of 6 euros and invitation to get a 50% discount on the second dinner if I bring a friend. The restaurant is only 60 meters from where I find myself. Meanwhile, I have received two other offers from restaurants between 100 and 300 meters away from me at that moment, with different attractive proposals. After calling and making sure that my friend Pedro is also in the area, I go with him to eat in the pork shank place.
This same thing happens with product sales of all types and will create a new way of viewing pleasure and business in the function of the position of the potential client and the physical store. At the moment, it is only a promise and the approximations they are making are no more than a step forward on a path that we have yet to invent between us all.
Translated by Babelic.com
