Sigojoven Grows Up
The social network for 40-somethings, Sigojoven.com, in reality a family network, is maturing as it quickly approaches half a million (very) active users.
Today, I read their story told on ABC, "Emprender en tiempos de Facebook" [Learning in the Time of Facebook], by their CEO, Jesús Miguel Gutiérrez-Barquín, written by journalist Alvaro García, in which other less well-known social networks also appear.
I am still convinced that, between the globalization of Facebook and the local genius of Tuenti, there is a Latin American family space for those who want to enjoy their own social network, every day adding to Sigojoven's number exponentially.
Jesús and his team are working very hard and many younger users have invited their parents to open up an account they can share with them on this social network. This frees them up from being followed on Facebook or Tuenti, where they prefer to be "just with their friends."
