Vision and strategy

DaD has a major flow of internet projects in Spain, Europe and the U.S.A. that a company located in Spain can have. Through different sources such as Baquia, one of our incubees, the participation in global risk capital events and from more than 12 Blogs, some of them among the most visited in Spain and the U.S.A., we are constantly receiving potential investment projects.

The methodology that DaD applies has 5 different levels

• 1. Study as a whole: At this level we reject those projects that we understand are set up in a market with too many players and/or have an important market leader that is very well supported financially, and the possibility to remove the leader from its position is very difficult.
• 2. Project Study: Those projects that go beyond the first filter are analyzed, once a week, at internal level to study their business model, their market, the team and the financial needs.
• 3. Entrepreneur Interview: Only those projects that go further than the two previous filters will go through a personal interview. In this interview we try to evaluate and analyze the motivation and the implication level of the entrepreneur and his/her management team.
• 4. Investment Committee: This committee gets together once a project has passed the previous three levels. The entrepreneur has to give a presentation of the project to all the members of the committee.
• 5. Board of Directors: The investment committee decides which projects are going to be presented to the Board of Directors, which is the one that makes the final decision.

We always try to have projects at different maturity levels in order to have, starting in year 2010, 1 to 3 projects per year that could be subject of disinvestment, through an exit in the stock market or through a direct sale of our equity in them.

One of the most important aspects of our long term strategy is the inclusion of the incubees companies’ CEOs and their most important directors as investors in DaD, once their project has been a success and they have profited from an exit.

The idea is to create an investment vehicle that gets investors that appreciate the model and are familiar with it having been participated by DaD in their previous ventures.