Petuky - Your pet already has its home on the web

Petuky is a spanish business providing online advertisement, segmented marketing and an internet social network. It’s focused on the pet market.

Its main supporter is DAD, and two of its particular counselors, Jorge Rubio and Ignacio Cerdeiras.

Petuky’s income sources are:

1) Social network, the users will be able to interact with each other, therefore increasing the communication between them. This will also increase the communication between the final customer and the retailers & suppliers.

2) Purchasing Centre B2B (online and through the traditional channels): online and offline shopping platform, where the sellers are the manufacturers and the wholesalers, and the buyers are the retailers (veterinarians and specialized stores)

The retailers, as Petuky’s registered users, will pay a monthly fee, that will allow them to get the best prices in the market, appear in our directory and use all the marketing tools in our system.

This will help the retailers save time and money (% discount off the base price)

Also, we will support manufacturers by advertising their products.

3) Directory: including business in the market, that will allow them to advertise their companies with videos, pictures, e-mailing, and having their own social network.

4) News/blog: Articles regarding subjects any pet owner would be interested to know.

Vision and strategy

Petuky has had a small financial round iwith the intervention of DAD, Jorge Rubio, Ignacio Cerdeiras and Enrique Dans.

With this investment, the support of DAD, and using Cinemavip’s software, Petuky will develop a technological platform, that in 6-12 months will capture a reasonable amount of users. The launch will be January ’09.

Petuky’s vision is to become the “go-to” web in the pet World.

We want to achieve this by putting together 3 factors:
• Our knowledge in the pet market
• The management of a powerful technological tool like Cinemavip’s platform
• The integration of different levels in the pet market:
1) Pet owners, being a part of the network by uploading pictures, videos and interacting among other users; but also commenting about the retailers, the stores, veterinary clinics, and about the suppliers’ products.
2) Retailers: will be able to buy their products cheaper with the purchasing central, appear in the directory, use our marketing tools as a way to gain a more direct access to their clients, and make their orders faster and easier through the web.
3) The manufacturers will be able to advertise themselves and direct their marketing campaigns straight to both their final user and their retailers through a powerful channel such as the Internet.

www.petuky.com