Share entertaiment, culture and friends
SigoJoven is the first Spanish social network for older people, where they can share leisure, culture and friends.
SigoJoven is a vertical social network that incorporates companies and users from all over Spain, and allows those who use it to benefit from all the many options that life has to offer.
SigoJoven’s differentiating value is the wide range of culture, information and leisure hosted by the community, sustained to a large extent by the active participation of its users and content created by the site such as games, videos, training courses and news.
In the SigoJoven community, each user has their own space for sharing photos and videos with other users from the network, with the option to contact other people with the same interests and hobbies. In addition, users of SigoJoven can contact users who share the same interests thanks to an advanced search option, which allows you to select people with specific interests and tastes.
SigoJoven’s objectives include developing and marketing an efficient communication tool for groups. An example is the option it gives to companies to create communities, where they can communicate and keep the company spirit alive amongst its ex-employees.
Mission and strategy
SigoJoven strives to become a meeting point of excellence for people who have the energy and desire needed to enjoy all that life has to offer. To achieve this, SigoJoven has established itself on the technology platform of social networks developed by DaD, already used in Cinemavip, which enabled it to enjoy a reliable and fast start-up.
Initially, the community will be fed with its own content (videos, games and news) and specific high quality content that is already generated by top level companies associated with SigoJoven, who provide the community with specialized news on finances, economy, health, sports and leisure.
SigoJoven’s main business lines will be:
1. Directory of companies advertising
2. Communities for groups
3. Users
SigoJoven offers two categories of use: free and payable. Users with “star” accounts will have the opportunity to benefit from all the services, including the added value ones which are:
- Medical advice and relaxation- Discounts on offline events (travel, wine tastings, organized visits…)- Cultural content (downloads of videos, tourist audio guides and talks)- Advanced search option- Training courses
4. Online publicity.
Creating a start-up in the current climate goes hand in hand with the implicit requirement to succeed in generating money as soon as possible. SigoJoven needs to reach a critical mass of users, which is difficult to obtain in a short period of time. Therefore, we have developed a database with potential advertisers, which will allow us to start marketing the product from day one. Additionally, a fundamental part of the company’s strategy is based on marketing the technology platform as a personalized tool which covers companies’ needs communication with their ex-employees. SigoJoven will be established in the network of contacts of its founder companies (very high level directories and ex–directories) to boost the exposure and sale of this communication tool, thereby allowing it to manage, organize and, basically, encourage the link between companies and old employees, who are such important assets.
