SigoJoven - Share entertainment, culture & friends

SigoJoven is a vertical social network that pretends to join all the elements needed to create an online ecosystem aimed to adults willing to enjoy their lives and to get the best out of them. All community members have their own space fitted out to upload the multimedia information (pictures and videos) that users want to share with his contacts in SigoJoven. In addition, users will be provided with tools such as a people finder gadget that enables the search of people with a particular set of characteristics and hobbies.

The differential value proposition of SigoJoven is the wide cultural, information, and leisure offers comprising the community, which is, in some extent, supported by the active collaboration of its users, and through own content like games, videos, training courses and news. Each region will have its own mini-community in order to manage the leisure activities, events, expositions, etc…

On top of the generation of its own community, SigoJoven will develop and commercialize an efficient communication tool for associations and corporations. Regarding this fact, SigoJoven will supply businesses with their own community so that they can maintain the spirit of the corporation alive among its ex-employees.

Vision and strategy

SigoJoven pretends to be the meeting point for people with enough energy to enjoy all that life has to offer. SigoJoven is built up over DAD’s technological platform for social networks, which has already been used by Cinemavip, allowing a reliable and fast product launch.

Initially, the community will be feed with in-house content (videos, game, and news) and also with specific and quality content produced by first tear partners that contribute with specialized articles regarding finance, health and leisure.

SigoJoven’s business model is based on the following main revenue sources:

1. Directory of advertiser businesses.

2. Communities for associations.

3. Users (pay per use services):

- Cultural content (videos & conferences);

- Health advice and relax;

- Offline events organization (trips, wine tasting, guided visits…).

4. Online advertisement.

Nowadays, the creation of any start-up comes up with the implicit need of generating cash-flow as soon as possible. However, in order to achieve this by means of advertisement SigoJoven needs critical mass, which is hard to obtain within a short period of time. For this reason, we are currently creating a clients data base that will allow initiating the commercialization of the product from the very first day.

Additionally, a fundamental stage of the strategy is based on the platform commercialization as a customized tool covering all communication needs among corporations and its ex-employees. SigoJoven will be leveraged on its founders (managers and ex-managers of first tear corporations) to facilitate the exposure and sale of the communication tool, which will manage, organize and, over all, promote the link between the corporation and the very valuable assets that their ex-employees are.