Tuenti - The leading social network in Spain

Tuenti is an online social network where you can keep updated with your friends by sharing photos, commenting on videos, creating events or recommending leisure activities. Tuenti is the translation of your circle of friends to the Internet. Comparing to models growing with no control, Tuenti invests in consolidating itself as the most safe platform for its users.

Tuenti works as a tool that makes very easy the sharing of information between friends. Tuenti’s goal is to facilitate people to keep updated with what is going on in their circles of friends. With the purpose of improving the flow of quality communication, we have created a system that reflects the relations we have in the real world with no interferences.

Our community is an environment that promotes people contact in an easy way. We want to guarantee the relevance of communications between our users and that is why we have created a group of applications that allows users to share experiences and emotions with their closest friends, protecting them from people they might don’t know.

Tuenti allows you to know what is going on around you at anytime and from anywhere in the world. We want to be the extension of your day by day life on the Internet and reinforce the bonds with your contacts network. We are certain that the more real your community is, the most relevant information you will receive, and therefore, your Tuenti experience will be better.

Tuenti was founded in Spain at the end of 2006. Currently, a multicultural team is working at our Madrid’s office.

Vision and strategy

Tuenti has a leading position in the Spanish market thanks to the success achieved in college communities and wants to consolidate the model through differentiation based on the strength as content distribution channel.

The strategy that we have followed is:

• Consolidate leadership in Spain as the most visited social network with the biggest growth rates of the market.

• Creation of an open code platform (AJAX, PHP, MySQL) that allows current growth rates and permits the segmentation of the community.

• Focus on building group of friends and prioritize on personal relations among friends and first level contacts.

• To lead a change in the Spanish advertising market, by investing in a new relevant and segmented communication model, more efficient for advertisers and pleasant for users.

Web: www.tuenti.com