Xplane - The Visual Thinking Company

XPLANE, The Visual Thinking Company®, is the industry leader in providing services, tools, training, and connections to drive better, faster results through visual communication.

Current trends in technology and globalization are increasing the amount of information available, accelerating the pace at which we receive it, and distributing it for consumption by a global audience. These trends are driving the need for XPLANE’s products and services, as business leaders seek new ways to simplify complexity and drive innovation in a more complex world.

XPLANE Corp has 3 principal businesses:

• XPLANE, a consulting and design firm that works with multinational clients to drive better, faster business results. As a hybrid consulting and design firm, XPLANE works with our clients to discover their goals and objectives, and design solutions and communication systems to achieve their desired results. XPLANE operates offices in Portland, OR, and St. Louis, MO, in the United States, and in Madrid, Spain.

• XPLANE Press develops and distributes tools that enable visual thinking, including books, training, and facilitation tools.

• VizThink, a social networking platform that unites the Visual Thinking Community globally. It achieves this through VizThink.com, international conferences and regional events.

XPLANE has been growing at a pace of more than 60% per year over the last three years. As the leader in a growing marketplace for Visual Thinking services, tools, training and connections, XPLANE Corp is well positioned for growth as global trends drive increasing demand for our offerings.

THE VISUAL THINKING COMPANY

Vision and strategy

XPLANE’s vision is to be regarded by global companies as “the experts at applying visual thinking to drive faster understanding and results”, and de facto to lead its category globally.

XPLANE believes that its unique offering positions it to grow substantially in both the US and globally, and that trends in the marketplace will fuel its growth significantly over the coming decade.

XPLANE believes that its unique methodology in visual thinking positions it to become a leading global provider of consulting and design services and visual thinking products. Visual communication is an enabler of understanding across borders and cultures, and is increasingly necessary in a globalized marketplace cluttered with information overload. XPLANE’s ability to help companies reduce complexity and drive change quickly will make it a strategic partner to the world’s leading businesses and institutions.

XPLANE’s strategy focuses on three elements: deep and strategic client relationships, expansion of both its geographic and skill-base through merger and acquisition, and expansion of its offerings to include recurring-revenue products and training that complement its core offering.

XPLANE has faithfully executed its current strategy since 2004, and has demonstrable results in each of its identified fronts:

• Deepen customer relationships: as a result of investment in account management and consulting, nearly 2/3rds of XPLANE’s growth has come from expanded business from existing clients. In particular, we have longterm or preferred agency agreements with Intercontinental Hotel Group, Autodesk, Intel, Microsoft, and the US Marine Corps.

• Merger and Acquisition: in December of 2006, XPLANE completed the acquisition of Ideamaps, a Spanish competitor, in order to expedite its expansion in Europe. XPLANE is currently reviewing similar opportunities in Asia, Canada, and Switzerland, and plans to pursue one acquisition in 2008.

• Recurring revenue: XPLANE’s investments in product development returned revenues in mid-2007, and are expected to grow to nearly US$1 million in 2009.

Web: www.xplane.com

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