Yunu - Friends network
To give birth to a project is what we have done with Yunu, along with Marqueze Telecom S.A., Dezain Solutions and Grupo ITnet, as investors.
Yunu was born from company experience whit users and with webmasters that goes back to 1996 (Marqueze Telecom), also was born from Dezain Solution’s expertise and professionalism, and with the support of Grupo ITnet, a company I have created, that is delivering its experience on Web 2.0 formats.
If time has proven and demonstrated that the user is the King, in the current days the user is the total owner and master of contents. The user must always have what he/she wants and if the model of business at that moment is distorted, simply it is necessary to adapt and advance. Bearing always in mind the main business motto, it settles the user need.
A golden rule to take into account all the time when developing Internet projects is to listen, to understand and to evolve with the users, these are always the main assets of any online project, they are who can better criticize and orientate where to move ahead. That has been the basis to create Yunu, to deliver all the 2.0 tools that nowadays exist on the market: chat, fotolog, etc. Our mission does not end with the portal creation; that is where our work begins: continue contributing with 2.0 tools that arise and put them available to the users as soon as possible.
Now is the time of social networks momentum when the users are stimulated and facilitated to have an active relation and participation in the community. After Youtube’s revolution, nothing can be the same in the Web. Our “modus operandi” is clear: to renew and to advance all the time.
Vision and strategy
Yunu.com is the first Spanish online Dating 2.0 portal that is in the Top 3 of nationwide dating portals, with 2.6 million users and an average of 1.000 daily registered users, Yunu is the third contact network in Spain, after Match and Meetic, international leaders, and the first one of entirely Spanish capital.
Yunu is a solid project resulting from the association of three technological companies of great potential and experience:
1. Marqueze Telecom, a company with broad experience dealing with the end user since 2003 and creating the third contacts system in Spain, and the first one of Spanish capital.
2. Dezain Solutions, a technological company specialized in Web 2.0 developments, which operates as technological partner.
3. Grupo Itnet, business group with wide experience in Web 2.0 / Social Network formats.
Its added value is the integration of the most innovative features of Web 2.0, such as live chat, social network or fotologs, making available to its users the most advanced services up to date.
Yunu, currently in Spanish, is getting ready for its English version, Portuguese and Italian. This is with no doubt a project with global autonomy and equipped with tools that facilitate virality and the so called “word-of-mouth marketing.”
As of October 20, Yunu’s premium services were put into operation. Starting that date some free services are maintained to preserve user loyalty and some other are premium paid services, which are added to Yunu’s income obtained from current advertising revenues.
Web: www.yunu.com
