The war of the discounts
The economic crisis that we are experiencing, has been accompanied by two major milestones: one of them has been the success of the white brands and the widespread use of discount coupons. The U.S. is the country where more than redeemed checks. As a result consumers save an average of 4000 million dollars. However, things are changing as more and more frequent personalized coupons (see Caprabo or Tesco). This is, according to Rodrigo Gimenez the director of Oportunista. com, one of the affiliated companies of the business incubator DaD, to exploit this more widespread culture of saving among consumers. Much has changed since that Coca-Cola launched in 1888 the first check coupon for free tasting of the famous drink.
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