To present a project to investors, you have to communicate more than the idea
Most of the presentations that start-up founders give to their potential investors simply try to describe the idea of the project. A good presentation should focus in their ability to make that idea a reality, take over their market and minimizing the risks.
Investors are concerned about many risks when they consider a project, there could be a low acceptance of the product by the customers, a dangerously small market size or a deficient technology. But the biggest of all those risks is a bad execution during the development of the project, as posted by Igor Sill, venture capitalist in Silicon Valley.
Much of the start-ups, fail because of a lack of clients, because they have not achieved the penetration of the market as fast as needed. In most of exit cases, it is clearly appreciable that the original idea constantly evolves in order to be adapted to the client’s needs, taking into account users’ experience and feedback.
The competences to carry out these comprehension and adaptation actions is what the entrepreneur has to try to communicate to its audience when he presents his idea.
In order to get the investors identified with the project, it is necessary that they can glimpse how fast can the founder validate, learn, evolve and scale the business to be the leader of a great growing market.
The goal in presentations given to investors should be set in demonstrating how well prepared is the team to enter that market, which are the skills that the entrepreneur and his managing team hold in order to learn from the clients and evolve with this learnings, without forgetting, of course, the value of the people in the team and their professional background.
In brief, the key point is to show your potential investors what you will do to learn constantly how to solve the problems that you’ll find in your way, minimizing the risks and maximizing your growth at the same time.
